Behavioural Change

Academic Articles
Cole, Elaine and Laura Fieselman. 2013. "A community-based social marketing campaign at Pacific University Oregon." in International Journal of Sustainability in Higher Education, 14(2), 176 - 195.

Theses and Dissertations
Cole, Elaine. 2007. "A COMMUNITY-BASED SOCIAL MARKETING CAMPAIGN TO GREEN THE OFFICES AT PACIFIC UNIVERSITY: RECYCLING, PAPER REDUCTION AND ENVIRONMENTALLY PREFERABLE PURCHASING." Dissertation. Culver City, CA: Antioch University.